In an increasingly digital world, it has never been more important to be active on the web in order to get your voice heard and with 328 million monthly users, Twitter is just one quick easy way to engage with a vast online audience. The platform has helped to expand our membership, disseminate our best practice guides and spread our news more effectively than ever.

A recent survey showed that UK charitable organisations have more than doubled their supporters through social media in the past year on average[1] and our own following has grown by over 94 per cent. Twitter has enabled TYAC to reach out to over 210,000 people in the past 12 months through the sharing of our content.

Tweeting the latest jobs, news, research and professional insights into teenage and young adult cancer care via Twitter has enabled us to promote our brand and cement our position as the UK’s leading organisation for health professionals in the field.

Not only is Twitter effective for reaching out to our target audience of health specialists, it is a brilliant tool for simply making connections, such as meeting charities we can refer patients to, engaging with journalists and hearing inspirational stories from TYA experts from across the world. A simple comment or message from a follower could provide content for a blog to feature on our website or in our monthly newsletter. Twitter has opened up our organisation to a world of new voices and ears keen to hear our message and learn more about specialist TYA care.

Social media is now essential not just for charities but for all businesses and organisations. With 160,000 charities in the UK, it becoming increasingly difficult to stand out in the crowd, so short and engaging posts via Twitter work well to promote our website, events and membership without overloading people with information.

We regularly promote TYA jobs, workshops and conferences via our Twitter feed, which get ‘liked’ and ‘retweeted’ by some of the leading organisations and professionals in the sector. Be sure to follow us @TYACancerPro, like and share and let us know if there is anything specific you would like us to feature on our feed.

[1] [1] https://www.theguardian.com/voluntary-sector-network/2013/feb/28/charities-social-media